Brand Story

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Upright Tree symbolizes the desire for our kids to grow up upright

Upright Tree symbolizes the desire for our kids to grow up upright, like an upright tree.
We design products based on a philosophy of wanting our kids to grow up upright in a rough world to work towards
giving our kids the strength to grow and develop well.

brand story

An angle-adjustable extra desk based on an idea from a kid

Upright Tree's first product, an angle-adjustable extra desk reinforces what we already know, the importance of good posture. The extra desk helps kids pick up the habit of sitting up straight while they are still young. Kids these days spend more time sitting down than they do playing outdoors, making it easy to see kids with hunched shoulders and backs. Nagging kids to sit up straight led our 9-year-old to respond by saying "give me a desk that I can raise to eye level so that I can study while sitting up straight. Upright Tree's angle-adjustable extra desk was born from this exchange.

  • Use of good materials

    Use of good materials
    Upright Tree uses environmentally-friendly materials such as Japanese cypress (hinokki) and Finnish red pine wood for all furniture.
  • Hand made furniture

    Hand made furniture
    Upright Tree produces handmade furniture made by masters with many years of experience for superior quality and durability.
  • Practical product development

    Practical product development
    Upright Tree is always looking to develop new and practical products to improve on the present and pioneer the development of practical products in the future.

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